The people have spoken…

“Archie’s killer copy is sure to make even the most thrifty customers hit the green ‘buy’ button, while also bringing a smile to their faces! Whether working to a fully-formed brief or starting from a blank canvas, Archie always delivers. He’s an invaluable extension to our team – and an all round good egg!”

“We wanted to relaunch our brand identity, website and sales materials to create real impact on a global level and better support the continued growth of our businesses across the UK, Asia-Pacific, Latin-America and the Middle East & Africa. This required a completely fresh, out-of-the-box approach to the copy used, so that we could clearly explain to clients who we are, what we do and why we’re the best; in a manner that’s relevant and easy to understand for clients, wherever they are in the world.

 Sticky Words surpassed all expectations, with simple, impactful copy that cut through the jargon and really brought the Optimise brand to life. We loved reading the copy, as it not only simplified everything, but had a really nice style and tone of voice. We can’t thank Sticky Words enough – this was awesome!”

“Getting copywriting right is hard. Especially when you are working on complex content, like finance. When I want it done properly, I call Archie at Sticky Words. I don’t just call him because he’s easy to work with, I call him because he knows what the problems are, takes responsibility for the outcome, and gets it right. I don’t know many who can do what he does with words, it’s a rare and valuable skill.”

“Archie is a very talented and creative guy. He takes time to understand a business and reflect its DNA in every word of copy he writes. He works to tight deadlines and is not phased by multiple task requests. A pleasure to work with.”

“I’ve worked with dozens of copywriters over the years and I’d put Archie right at the top. He’s the consummate professional who brings critical thinking, creativity and a real customer focus to every communication he works on. Whether it’s a short or long copy advert, website content or a set of terms of conditions, there’s nothing Archie can’t tackle. He could even make a box of spanners sound sexy. He turns work around quickly, always goes the extra mile or two, and is a real pleasure to work with. Quite simply, Archie is a writer any company would be proud to have on board.”

I’ve worked at a lot of companies that people would generally regard as having good internal marketing teams and/or good external agencies (companies like Barclaycard, Egg, Saga, Skandia, Lloyds TSB, etc). Virgin Money took a decision to do the vast majority of their design and copy in-house and appointed Archie as the man to lead that team.

I can honestly say that Archie’s qualities in producing exceptional quality copy, but also in leading his team and collaborating with my product guys and with external agencies are the best I’ve come across in my career. We won several marketing awards and Archie was responsible for saving the company literally millions of pounds each year (in 2006 our marketing budget was £42m and Archie had a big part to play in us being able to spend a lot of that on media buying rather than agency costs). It meant our overall marketing ROI was significantly improved too of course.

Archie works well with people at all levels and quickly understands and appreciates the objectives of all the ‘stakeholders’ in the process. His easy manner, professional approach and expertise mean that I have no hesitation in recommending Archie now that he’s gone freelance.”